November 19 2018


Simplot has announced its commitment to help simplify recycling for consumer by committing to introduce the Australia Recycling Label across its entire range of products.


Simplot has started adding the new label to its Birds Eye vegetable and potato product ranges. The Birds Eye range already features the REDcycle logo that is educating consumers about how to recycle soft plastic packaging via an in-store collection scheme.


Simplot's Managing Director Graham Dugdale said, "Simplot is proud to be adopting the Australasian Recycling Label to help consumers recycle by providing information directing them to dispose of their packaging in the correct way."


"Consumers have good intentions when it comes to recycling but they need clearer information. The Australasian Recycling Label will help remove confusion and increase recycling rates by helping consumers navigate the process," Mr Dugdale said.


The Australasian Recycling Label shows whether packaging is:

  • Recyclable via kerbside recycling
  • Conditionally recyclable if additional instructions are followed, such as being recycled via programs like REDcycle
  • Not recyclable, and should be disposed of in a bin.

The announcement to adopt the Australasian Recycling Label follows Simplot's goal to make 100% of its packaging recyclable or reusable by 2025. To achieve its 2025 goal, Simplot will focus on three core areas: eliminate non-recyclable plastics; encourage the use of plastics that allow better recycling rates; and eliminate or change complex combinations of packaging materials.

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