Proud history, strong future

September 11 2020

This month, Simplot celebrates 25 years of operations in Australia. It’s an occasion we’re very proud to mark, and a wonderful opportunity to reflect on how much we’ve achieved.


When J.R. Simplot acquired some of Australia’s favourite food brands back in 1995, he knew the brands were well-loved and iconic, and would create a strong foothold for Simplot to enter the Australian market. Since those early days, Simplot Australia has continued to invest in all aspects of the business and navigated acquisitions, divestments, organisational changes, new brand portfolios and new categories with composure, professionalism and an unwavering commitment to quality. Today, we have a stable of market-leading brands across our Retail and Foodservice divisions, supported by an excellent supply chain and a reputation we can be proud of.


We’ve stood by Australian growers through it all, working hard to source as much food as possible from local growers around the country. We are proud to support over 300 growers across Australia, some of whose families have been growing potatoes and vegetables for generations. We believe that supporting and innovating with Australian growers will not only ensure the viability of our farming communities; it is the key to a sustainable future for all Australians.


Our founder always embraced new thinking, and that innovative spirit remains strong across our business today. We continue to seek new ideas and approaches to how we work and provide safe, nutritious food for future generations. We are dedicated to delivering new products that exceed our customer’s expectations and meet the longstanding challenge of producing more food with fewer resources.


Over the past 25 years, Simplot Australia has demonstrated incredible adaptability and resilience, consistently delivering value to our customers, consumers and the communities in which we operate. Credit for our success and longevity ultimately boils down to the people that make up Simplot Australia, many of whom have been with us for a good part of this journey. We are so grateful for each team member’s dedication, hard work and belief in our business.


Looking to the future and our next stage of growth, it’s important that we continue to remain aligned to the values that first inspired this company to succeed. Our founder, J.R. Simplot’s Spirit of Innovation, Respect for Resources and Passion for People, has underpinned how we have operated for generations and continue to translate into tremendous success. Driven by our purpose to Contribute to feeding our world and guided by these values, we will continue to make a difference and build on a legacy that will benefit our communities for years to come.

© 2022 Simplot Australia Pty. Ltd.

Simplot Australia acknowledges the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

We also acknowledge and pay our respects to the Māori of Aotearoa, New Zealand.