Birds Eye teams up with Sam Wood to bring fun and healthy seafood to mealtimes.

January 18 2022

Birds Eye is making it easier for Aussies to introduce more seafood into their meals with the Birds Eye Ocean Selections range, and they have also hooked health and fitness expert Sam Wood.


In a first for Birds Eye, the centrepiece of the new campaign is an innovative augmented reality fishing game that consumers can engage with by simply scanning the QR code on the Birds Eye Ocean Selections range pack.


"The new AR game is a great way to get the whole family involved in the kitchen. I'm stoked to be partnering with Birds Eye to share how easy it is to get healthy seafood into everyday meals – and the game is an absolute cracker!" says Sam.


Not only do people get to 'catch' the fish of the day, but they will also hear directly from Sam Wood and gain access to exclusive content and simple and delicious seafood recipes. In addition, players can enter to win one of 100, three-month 28 by Sam Wood memberships.


The new range includes a variety of raw seafood, including Prawns, Barramundi, and Tuna,  some of which are pre-marinated with dry rubs and glazes, bringing a healthier option to the frozen seafood category.


Launched in November 2021, the Birds Eye Ocean Selections range makes cooking fuss-free and is perfect for consumers who want to include more seafood in their diet.


The Birds Eye Ocean Selections range is available at Woolworths stores nationally.


Information about the range, cooking instructions, and recipes are available on

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