November 7 2016

REDcycle program

2 Million Reasons to Celebrate National Recycling Week

This week is National Recycling Week and Simplot is celebrating a milestone achievement of the return of 2 million units of Birds Eye packaging through the REDcycle program.

As part of our commitment to reduce the environmental impact of our products, Simplot is proud to be a founding partner of the REDcycle Program.

In Australia and New Zealand soft plastic packaging (such as frozen vegetable bags) isn't able to be recovered by most local councils as part of their kerbside collection.

Before the introduction of the REDcycle Program in 2011, the vast majority of this material would typically end up in landfill or as litter, potentially harming wildlife and the environment.

The REDcycle Program is a supermarket-based recycling program that invites consumers to gather together all their empty soft plastic packaging and unwanted shopping bags and return them to their nearest Coles or Woolworths drop off point next time they visit.

The collected plastic is returned to REDcycle's facility for initial processing then delivered to Australian manufacturer Replas where it's recycled into a range of sturdy plastic products suitable for use in schools, parks and public spaces. The range includes outdoor furniture, decking, fitness circuits, signage, bollards and other traffic control products.

"One of the things we're most proud of about our involvement in the REDcycle Program is that it's a true product stewardship model where everyone involved in the life cycle of a product's packaging – us, our retailers and our customers – choose to share the responsibility for its best end-of-life outcome" said Jason Goode Group Packaging Manager for Simplot.

“We've chosen to feature the REDcycle logo and ‘how to recycle this packaging' message on our Birds Eye frozen vegetable and frozen potato bags. This helps our customers make a sustainable choice when it comes to disposing of their packaging responsibly” Jason said.

Since the launch of the program, more than 2 million units of Birds Eye soft plastic packaging has been diverted from landfill and used as the resource to produce useful new products.

There are now more than 600 participating supermarkets across Australia and over 150 in New Zealand.

Find your nearest drop off point.

© 2022 Simplot Australia Pty. Ltd.

Simplot Australia acknowledges the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

We also acknowledge and pay our respects to the Māori of Aotearoa, New Zealand.