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1920's
In the early 20's in NSW, Gordon Edgell planted asparagus in rows rather than the traditional beds and a brand new Australian industry began. The roaring twenties saw a need for a year-round product and Maxwell Edgell returned from researching the latest American canning methods to establish Edgell's own cannery at Bathurst in 1926.
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This stimulated further diversification into other vegetable crops, turning what began as a few bunches of asparagus into an enterprise worth millions. A new Australian icon was born.
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1930's
Never faltering for a moment, even through the depths of the Great Depression, Gordon Edgell & Sons Ltd continued to prosper, expanding each
year with new products and acquiring
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additional farming land and plant.
1940's
Through World War II, Edgell was there, an essential industry working day and
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night to ensure the Forces received the best possible food. Edgell expanded plant to include a new cannery at Cowra in 1943 with the one millionth can of vegetables rolling off the lines just one year later, further cementing Edgell's position as industry leader.
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1950's
The 50's saw a remarkable acceleration in technology world wide. Taking full advantage of the acceptance of canned foods in the post war years, Edgell accelerated it's marketing activities and opened it's first Sales Office in Australia House, Carrington Street, Sydney.
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Like the nation, Edgell rode the wave of affluence entering the deep freezing business with a modern Frozen Food Distribution Centre at Rozelle.
In 1955, two great industry pioneers united under one banner, introducing the 'Birds Eye' brand and the Edgell-Birds Eye Company was born. Through intelligent mergers and acquisitions the small family plot had become a major corporation with key international links, expanding it's operations, opening new offices around the country while maintaining it's enviable reputation for consistency and quality.
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1960's
In the 60's we forged another legend, the Edgell Country Garden theme. Edgell again expanded their sphere of activity, no longer reliant on the vegetable market as it headed into yet another phase in it's dynamic history.
It was a decade of unprecedented change for Edgell. New times demanded new methods and a new focus.
Edgell continued to expand, diversifying into processing tropical fruits, juices, pineapple, beetroot and sauces.
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1970's
The 70's brought total transformation. Governments changed, technology accelerated and, as always, Edgell was at the forefront of change.
In 1979, a joint venture with National Sea Products of Canada, adding quality seafoods, saw Edgell emerge as a healthy company, fully diversified, delivering to the world the freshest of foods from one of the last clean, healthy environments.
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1980's
Consistently demonstrating it's commitment and it's optimism in the lucky country, Edgell began a major irrigation project at Cowra in 1985.
Taking the measures to improve peak performance, Edgell's reputation for quality and innovation was reinforced by dramatically upgrading the quality of production, the quality of the product and further expanding it's share of overseas and domestic business.
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1990's
Edgell went through a major rejuvenation program under the ownership of Pacific Dunlop setting Edgell on it's path of future success under the new ownership of the JR Simplot Company. The Australian icon Edgell goes into the 21st century dedicated to producing world class vegetable products for you through innovation and experience.
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Edgell have a long term commitment to 'Bringing Earth's Resources To Life.'
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