Australian Grown
Consumer surveys show a large proportion of Australians would prefer to buy Australian-grown produce. However, purchasing behaviour indicates that Australian are more influenced by price and existing brand preference.
Simplot Australia operates in a global market where success is dependent on giving consumers the best quality possible at a competitive price.
Australian vegetable growers and food manufacturers are struggling in the face of cheap imports from countries such as China. This has lead to a concerted effort on the part of the farmers to encourage Australian consumers to buy Australian grown vegetables.
It is important for Australian farmers to increase productivity and lower costs to remain competitive in a market driven by quality and price. Ultimately, consumers will choose the best quality products that they can afford. To remain competitive, Simplot Australia, in conjunction with our farmers, needs to ensure prices are kept as low as possible to the consumer.
Simplot Australia’s commitment to Australian produce remains strong.
Country-of-origin labelling
Trusted food brands are obligated to make the product’s country of origin clear to consumers. Simplot Australia complies with all labeling regulations and requirements.
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